HW: BBC Three is launching a new program called “Technophobes”, following the lives of five people who are afraid of technology.
a) AUDIENCE: Who would this program appeal to? In your answer include gender, socio-economic status, psychographics and demographics.
Define Technophobes:
· I’m gathering that because advanced technology is one of the most important aspects of todays society that a wider ranger of audiences will take more of an interest towards this documentary.
· Certain age groups are much more familiar with new technology then others (younger generation) so it would be interesting for them to see how people cope with not knowing much about technology and being afraid of it. The younger generation are more familiar with the technology because they’ve grown up in a society where technology has become more advanced and changing all the time. Whereas, the older generation are not as familiar with the technology as it hadn’t improved as much as it has probably improved in the last few years.
· The target audience that probably would specifically get the benefit out of watching the documentary would be the older-generation as they would be able to self-identify with the five people who aren’t acquainted or know much about the technology. The documentary will also not only entertain by allowing the audience to get an in site in a technophobics life but it will also inform and educate the audience into knowing much more about technology and how to use it.
· The people watching the program could probably be pensioners who want to learn a bit about technology and able to slef-identify with older audiences who don’t know a lot about technology too. The film could also target foreigners who have not been acquainted with technology in this country or have lived in a place where technology isn’t so advanced.
· The gender “Technophobes” would target would probably stereotypically be males. This is because men seem to take more of an interest in gadgets and technology.
· Psychographics-
· Demographics-age, ethnicity, marital status
b)INSTITUTION: What assumptions can you make about this program just from knowing that it will be broadcast on BBC Three?
· BBC (British Broadcasts Corporation) is a British public service broadcaster do by channelling a documentary using BBC the assumptions will be that the documentary will not promote any advertisements (as BBC only promote their own makings on their channel).
· It will be about an hour long and spread over a series.
· It will contain experts and real people.
· Will view real life through the eyes of the public.
c. MEDIA FORMS: What kind of program are you expecting to see when it is broadcast? Include specific ideas about content, along with more broad knowledge of the codes and conventions of this genre.
· When “Technophobes” is broadcasted I think the documentary will be a series of one hour films. This is because many documentaries such as “extra-ordinary” and “Panorama” contain seven episodes over seven weeks an hour long.
· It will contain a voiceover who is guiding us through the episode and giving an insight of what is going on in the episode. The voice over will be more authorative and encourage the audience into thinking they have some specialist knowledge on the subject.
· Institutions spend a lot of time convincing the audience that the documentary is real so there will be real footage and no editing apart from the voiceover.
· Natural sound and lighting will be used to emphasise the realism of the documentary.
· The film maker may be unable to identify himself if the topic could cause a political problem.
· Documentaries often use interviews with exports to not only inform and educate the audience but to make the documentary seem more professional.
· Text may be used with an anchored image such as labels and dates that are used as a cheap way of conveying extra information.
· Non-diegetic sound will be used in the episode.
· Set ups will be used. For example if the institution is videoing a classroom, the institution may ask the teacher to ask a question to use in the documentary. This is helpful to the camera man as he won’t have to wait for a long time in case something happens.
· Visual coding will be used like mise-en-scene and props to help identify the different roles of the characters.
· Certain pieces of technology will be advertised.
· We will get an insight into the five peoples lives and their backgrounds.
· A before and after of them being scared of technology and then the end result where they become more confident with it.
· The audience will be informed and educated about how to use certain technology and the political issues that debate whether technology is good for us anymore.
· A medic or doctor explaining what technophobia is and what causes it?
· The contrast between people who use technology freely and confidently and contrasting it will a person suffering from technophobia. ( For example a women suffering from technophobia with an older daughter who uses technology all the time and doesn’t understand what her mums problem is.)
d. REPRESENTATION: What kind of position or opinion about these “technophobes” would you expect this documentary to project? Explain why.
· A history of what triggered their technophobia. Maybe something emotionally caused them to feel afraid of technology or a psychological problem that will be deciphered by an expert of medic. This will then be explained by them to give the audience an understanding of what technophobia is.
· Maybe run of tests to see what makes them scared with technology. Find the place in their body that becomes afraid of technology (e.g. heart racing).
· New phones/technology with info on them
· A survey may be used to get from the audience whether they know what the condition is and how confident they are with technology (preferably categorised into age groups).
· A counter argument whether technology is actually good for people in todays society.
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