Plan for essay:

Introduction sentence: In order to meet up with today’s diverse society media institutions have used media products, which a present across a range of media platforms.

Consider the reasons: (Why they are present across so many platforms, For uses and gratifications, Attract different audience types, how does this benefit institutions- The media term institution means and establishes, often-profit based organization that deal in the creation and distribution of advertising, entertainment and information services) media products from your case study are present across a range of media platforms ( E-media- electronic energy this includes Internet sites, fan homepages, social networks for example Facebook and review sites such as rotten tomatoes. The second media platform I will be discussing about is 'Moving image' YouTube, interviews, T.V. trailers and advertisement. The last media platform is 'Print' this includes advertisements, posters, magazines, billboards and journals.　

Provide a brief outline of your case study:

·         The Film Super eight is an American Science-fiction (hybrid genre) film.

·         This film is J.J Abrams is a very creative director with good storylines. J.J Abrams was born in New York in 1996.He is an American film director, television producer, screenwriter, actor and a composer.

·         The films budget for 'Super 8' was $50million but raised $258,304,179 in box office. The films name Super 8" is a popular name for 8mm video camera film.

·         The film starts in February of 1979, at a steel plant in Ohio. Where a group of friends are making their film super 8 (Equilibrium) and suddenly witness a disaster of a train crash while making their super 8 movie and then suspect that it was not an accident that has caused this incident. So they start investigating into this which leads to the destruction.

Discuss the advantages for producers- of each media platforms:

·         Paramount & Amblin Entertainment promotion: The publicization of a product, organization, or venture to increase sales or public awareness.revenue generation: The Process by which a company markets and sells a product or service to produce income.targeting audiences, promotion and revenue generation.　

·         Support your answer with reference to examples from three platforms Print, E-media, and Moving image.

·         Social demographics:
Mode of address: The theory of mode of address is whether a character/celebrity is facing directly at the audience or not. The theory of social demographics is the theory that all targeted audiences are categorized in statuses. All different media producers require a different status in society. An example of this is: ABC1. :

Theories I can use:

·         Defleur- Development of the hypodermic needle effect - he stated that it was dependent on the psychology of the individual (psychodynamic)

·         Grossman- Examined the effect of video games on audiences

·         Marshall- Examined the changing relationship between games and movies (2004)

·         Marxist The idea that Media and mass communication supports the ruling class/governments by reinforcing their ideology. Ideals and cultures can be enforced upon the masses.

·         Mulvey: Feminist Theory - the concept of women as objects in media and men as subjects. Contested in some modern films/adverts of today

·         Todorov, T Identified 5 stages of narrative/story and the notion that plots have a circular

·         Narrative: Equilibrium and Disequilibrium. (Film)

·         Barthes- enigma codes

·         Binary opposition- Levis Strauss

·         Representation? How are the people or places in your Cross Media case study represented? How do these representations relate to dominant ideology and stereotypes? What links do your texts make with advertisers across platforms? How does this fit the representation? Are some platforms used more successfully than others to create the desired representation?

·         Uses and gratifications: The uses and gratifications theory was made by Blumler and Katz in 1959. The theory is that the audience are responsible for choosing different media text in order to meet their needs. The theory suggests that the media products are developed to fulfil specific gratifications. 　

Moving image:

·         This is then also makes links with the media platform 'E-media.' An example of this would be the theatrical trailer is one minute and thirty seconds long, which has enough time to build up enigma codes for the audiences (theory by Barthes).

·         Firstly the trailer opens with the setting of the film, the director then has used black wipe transition in order to represent that something negative will happen maybe the disruption of the story. But then the black transition indicates mystery and builds up tension also the use of fast cuts builds up tension for the audiences at the cinema which then encourages them to go and watch the film.
There is use of CGI which make the explosions look realistic. Besides this the director has used a variety of different shots to let the audiences focus on each scene properly. Both diegetic and non-diegetic sound has been used; the diegetic sound adds realism to the setting whereas the use of non-diegetic influences the audience’s mood. Using the institutional information at the end of the theatrical ad informs the audiences what institutional company has invested in the film.

·         Finally the use of director and producers name informs the audiences who made the film, but the use of an example of their previous film educates the audience (Blumler and Katz) which encourages the audiences to see super 8 as the previous successful film they made was a hit too.

Print media -is one of the oldest uses of advertising that has been around. Years back it would have been seen as the major use of advertising. However, nowadays it’s the media is just seen as one of two media platforms that try to ensure they target all audiences.
The reason for this is because print media has lost a lot of its popularity due to new recent technology. Print no longer can be used alone to advertise a movie, as it no longer targets a wider audience because of societies new interests. More audiences spend time using e-media and moving image platforms because they are more interactive and allow audiences to not just consume texts (lean forward media) but to also allows audiences lay back and are entertained whilst consuming information

E-media- Facebook page

Colours and denotations and connotations by Barthers: The second media platform 'Moving image' Super 8 Producers have used the media product T.V. to advertise the film. An example of this would be the thirty second ad on T.V. Super 8, the films trailer has been used on YouTube in order to promote the film and attract a wider audience.

　

　

·         Advantage for the institutions using print like posters is that it goes through a mass media production making sure that it targets a wider audience with its quantity. Vladimir Propps- stock characters for example Hero, villain, princess and the donor.

In conclusion: To be honest even though I have never been interested to watch science fiction film because I was not interested in the use of fantasy, spaceships, and alien characters but this film made me think that not ever science fiction film has to include these genre conventions and that it can include other genre conventions to attract such a person like me who is not in to this specific genre. Super facebook page includes: