Super 8 and the use of 3 media platforms to promote the film Niemah & Chan
Broadcast/ Moving image:Super 8 had been used in moving image platform in order to promote the film. The theatrical trailer is one minute and thirty seconds long, which has enough time to build up enigma codes for the audiences (theory by Barthes). Firstly the trailer opens with the setting of the film, the director then has used black wipe transition in order to represent that something negative will happen maybe the disruption of the story (. But then the black transition indicates mystery and builds up tension also the use of fast cuts builds up tension for the audiences a the cinema which then encourages them to go and watch the film. There is use of CGI which make the explosions look realistic. Besides this the director has used a variety of different shots to let the audiences focus on each scene properly. Both diegetic and non-diegetic sound has been used, the diegetic sound adds realism to the setting whereas the use of non-diegetic influences the audiences mood. Using the institutional information at the end of the theatrical ad informs the audiences what institutional company has invested in the film. Finally the use of director and producers name informs the audiences who made the film, but the use of an example of their previous film educates the audiences (Blumler and Katz) which encourages the audiences to see super 8 as the previous successful film they made was good.
Super 8 has also used another media texts such as 30minute a radio interview to discuss about there film, the interview is exclusive with the writer of the film Gerald Seymour. The radio interview will target a wide ranges of target audiences as BBC has is it own unique channel, that has a variety of different ages watching the channel. The radio interview on BBC radio 4 discusses about why the film has certain characters and about the director etc.
Blue-ray DVD ad on You tube- Super 8 blue-ray disc that has been released this month includes interviews with the cast, producer and director along with making of the film and about the directors childhood and two hours special features.
Reviews of the film on Rotten tomato ,total film review.com,
E-media:On You Tube when I done my research I had spotted that as You Tube’s logo Broadcast yourself suggests that anyone can make anything and upload it so when I did my research I found that a fan had made their own super 8 trailer which shows that how fans are participating and making their own production.
Super 8 games online entertain the audiences as they can play games and increase profit for the game companies and increase audiences for Super 8 itself. They have made online games which can get children involved and maybe they might pester power their parents in order to buy them merchandises such as games, magazines and watch the film in cinema.
Super 8 also has it's own official site (http://www.super8-movie.com/) this includes: story, gallery, video, cast, crew & notes and also register for updates. The website also informs the audiences or fans that they can now even download super 8 app store on iphone as well as this audience can now even read comments online which is now involving other media platforms -print.
Print:super 8 has used E-media platform which has a print magazine called Slant magazine. The review was written by Nick Schager. The film review educates the audiences and tells them what the films about.
Super 8 new generated by the text on the media platform 'E-media.' This news story is basically trying to convince the audiences to buy the new blu-ray dvd, there are also for sub-headings which tell us about what is included in the blue-ray this includes: Deconstructing the train crash, special features, audio, video and the movie.
Sunday 27 November 2011
Saturday 12 November 2011
11 images and the use of lighting
Image one: low-key lighting with the use of key light and back light. The use of low-key lighting makes the women stand out and gives a strong contrast between the black shadow behind her which indicates that she's evil, along with light coming through the right. This could link to binary opposition (theory by Levis Strauss) as the low-key lighting on the left side tells us that shes the villian, whereas the use of white light on the left may indicate that there is a hero who is against her (Vladmir Propp). The use of back light and key light gives the women a sharp look. The women has a cigarette in her hands which signifies that she is a femme fatale who is a threat to the patrichal society headed by men. Makeup used on the women is fresh foundation with red lipsticks which suggests that shes dangerouse but it could also indicate that she's trying to attract the male gaze.
Image two: Low-key lighting has been used on the womens body which tells us that she is depressed along with the dark black colour on her body which creates mystery. Her looking up may suggest that she's innocent. It also creates enigma codes making the audience think who and what is she looking at as she is in non-direct? Top lighting lets the audiences focus on her face more than her body so that they can see her facial expressions. The use of top lighting also gives an angelic look making her look innocent.
Image 3: High- key lighting gives and natural, realistic look. There is use of filter lightings which helps soften the shadows beneath his eyes. The actors facials expressions show that he is really angry. His hand positions are on his collar which suggest that he is maybe holding on to his status.
Image4: This image had low-key lighting is used on his costume which indicates that he is dominant. Top lighting used on the actors face is used to show the audiences who the actor is. The effect of light and dark (chiaroscuro) tells the audienes that maybe he has two personas, he maybe seen as the villian from some peoples pointof view but there is use of lighting on his face which shows that he maybe the Hero. Props used are a gun which may suggest that he cares for his country.
Image five: High- key lighting is used on the women which gives the audiences a realisitic look and lets them focus on the womens facial expressions. Back lighting has beeen used to give a sign that some sort of villian is behind her which gives a silhoutte look. Her facial expressions tells the audience that she is the victim. Filter lighting is used on the left side of her body to give a soft look to her body
Image 6: Low-key lighting is used to influence the audiences mood. Enigma codes are created as the atmosphere is dark- suggests mystery and builds up tension. Back ligh helps the audiences brighting up some of the props the actor/ Villian is using. Window lighting is used to give an natural effect so that the audience can see the setting which in this case its is in the basement.
Image 7: High key lighting is used to give an natural sharp look. Also key light has been used which gives a much brighter look. I think if they used filter lightes soften the look of both actors faces. As a audience we feel that the shadow behind them suggests that maybe they are both secretively dangerous.
Image 8: Low-key lighting has been used for this image. The low-key lighting makes the audience think that maybe these two people do not want anybody to know what they are doing. The use of window lighting gives an natural effect as it indicates that there is a dark secret behind the natural world they are living in. Filter lights have been used to soften the look on the actors face. As low -key lighting has been used it gives and impression that it is set at night.
Image 9: Low-key lighting has been used with back lighting to create dramatic shadows. The effect given is known as a chiaroscuro the lighting is chiaro and the shadows are oscuro this indicates maybe binary oppostion that the characters are the villians. The use of backlight creates and shadow so that audience can counteract the effects.
Image10: Low-keylighting used for the womens face. Use of black and white suggests that there is a mystery.
Image 11: High key lighiting has been used to give and natural effecy maybe key lights have been used to brighten the facial expressions of the character.
Image two: Low-key lighting has been used on the womens body which tells us that she is depressed along with the dark black colour on her body which creates mystery. Her looking up may suggest that she's innocent. It also creates enigma codes making the audience think who and what is she looking at as she is in non-direct? Top lighting lets the audiences focus on her face more than her body so that they can see her facial expressions. The use of top lighting also gives an angelic look making her look innocent.
Image 3: High- key lighting gives and natural, realistic look. There is use of filter lightings which helps soften the shadows beneath his eyes. The actors facials expressions show that he is really angry. His hand positions are on his collar which suggest that he is maybe holding on to his status.
Image4: This image had low-key lighting is used on his costume which indicates that he is dominant. Top lighting used on the actors face is used to show the audiences who the actor is. The effect of light and dark (chiaroscuro) tells the audienes that maybe he has two personas, he maybe seen as the villian from some peoples pointof view but there is use of lighting on his face which shows that he maybe the Hero. Props used are a gun which may suggest that he cares for his country.
Image five: High- key lighting is used on the women which gives the audiences a realisitic look and lets them focus on the womens facial expressions. Back lighting has beeen used to give a sign that some sort of villian is behind her which gives a silhoutte look. Her facial expressions tells the audience that she is the victim. Filter lighting is used on the left side of her body to give a soft look to her body
Image 6: Low-key lighting is used to influence the audiences mood. Enigma codes are created as the atmosphere is dark- suggests mystery and builds up tension. Back ligh helps the audiences brighting up some of the props the actor/ Villian is using. Window lighting is used to give an natural effect so that the audience can see the setting which in this case its is in the basement.
Image 7: High key lighting is used to give an natural sharp look. Also key light has been used which gives a much brighter look. I think if they used filter lightes soften the look of both actors faces. As a audience we feel that the shadow behind them suggests that maybe they are both secretively dangerous.
Image 8: Low-key lighting has been used for this image. The low-key lighting makes the audience think that maybe these two people do not want anybody to know what they are doing. The use of window lighting gives an natural effect as it indicates that there is a dark secret behind the natural world they are living in. Filter lights have been used to soften the look on the actors face. As low -key lighting has been used it gives and impression that it is set at night.
Image 9: Low-key lighting has been used with back lighting to create dramatic shadows. The effect given is known as a chiaroscuro the lighting is chiaro and the shadows are oscuro this indicates maybe binary oppostion that the characters are the villians. The use of backlight creates and shadow so that audience can counteract the effects.
Image10: Low-keylighting used for the womens face. Use of black and white suggests that there is a mystery.
Image 11: High key lighiting has been used to give and natural effecy maybe key lights have been used to brighten the facial expressions of the character.
super 8 film
0th Thursday October 2011 Film Review- Super 8
About the director and institution companies
The Film Super eight is an American Science-fiction (hybrid genre), film to be honest even though I have never been interested to watch science fiction film because I was not interested in the use of fantasy, spaceships , and alien characters but this film made me think that not ever science fiction film has to include these genre conventions and that it can include other genre conventions to attract such a person like me who is not in to this specific genre. The film influenced my mood in different ways by using a sad seen made me fell sympathetic and by using slow , white seems with sudden alien bits made me feel scared. It is directed by a successful director called Jeffery Jacob Abram. We know the directors name from watching a moving image platform ' Youtube trailer' used by the media institutions in order to be successful, the trailer starts off with the opening scene of the film followed by a few cuts in order to build up tension and then informs us with white, sophisticated text that appears with the directors name, the white gives and natural effect to the audience. I personally that J.J Abrams is a very creative director with good storylines. J.J Abrams was Born in New York in 1996.He is an American film director, television producer, screenwriter, actor and a composer. J.J Abram has directed many other films such as Mission impossible III (2006) , Star trek (2009) and Morning glory (2010). I will be writing a review of the film Super 8 and how there was media codes and conventions used in order to make it appealing to me as a primary audience. Super 8 was produced by Steven Spelburg a very well known producer who is also known for being a video game designer, director, screen writer and a studio entrepreneur. Steven Spelburg won academy awards for best director, directing many films including Jurassic park (1993) which achieved box office records and was a great success with the highest gross film made at the time.
The institution company that has produced this film is Paramount pictures we see the logo of this institution company at the beginning of the film and at the start of the youtube trailer. This is for the audience to recognise the institution company before the film starts, I personally was informed by looking at the illustrations before the film started in cinemas which suggests to me that the company are trying to inform their audience to let them know that these successful companies have produced the film ( inform- Blumar and Katz theory for uses and gratification). The studio company are Amblin entertainment and Bad Robot productions, these are all very successful media institution companies that have produced a variety of films. The films budget for 'Super 8' was $50million but raised $258,304,179 in box office . The films name Super 8" is a popular name for 8mm video camera film. Which in this case in the movie, the kids are making their own movie on 8mm film. The use of the word “super” denotes the film stock’s improvement over the earlier “regular 8” format and the number 8 is a reference to the width (in millimetres) of the film reel.
Characters
The main stars in the film are Joel Courtney who is an new American actor born in 1996. He auditioned for Super 8 film and had got accepted. He is now been nominated for Teen choice awards for choice movie breakout male and for choice chemistry. He has signed for the following two films The healer and Tom Sawyer & Huckleberry Finn who will be released in 2012. Joel plays the character of Joe Lamb a 14-year-old boy living in the fictional town of Lillian, in Ohio and has lost his mother in a factory accident. I personally think that he is the main male hero in this film (Vladimir Propp's stock characters theory) and has done a really excellent job as actor because he creates a sense of suspense and shows realistic emotional impressions which make us as an audience feel his emotions. He has a very close relationships with the actress Alice as this is shown to us when he puts on her makeup at the scene when they are filming near the train station. The costume he is wearing is a simple t-shirt and a jumper which represents him as a lower-class child in the olden eras. Ellie fanning ( Alice) the female actress in the film was born in 1998, she is an American actress that has also starred in many other films such as Phoebe in Wonderland, Somewhere and we brought a zoo. Ellie fanning has started acting at the age of 18 months in the min-series Taken and the comedy Daddy day care. We are introduced to the actress in the film when she is the protagonist's wife in the low budget zombie movie which the children are making. She is wearing a simple beige coat which gives us an idea of how the film is set in the past era. She has a close relationship with the main actor as she comes back to meet him when her father kicks her out of the house and tell her not to come back which suggests she has some sort of feeling for him also when she agrees to do the film this gives some sort of heterosexual ideology. The film also includes other actors such as Kyle chandle ( Deputy Jackson Lamb) -who is the director of the film they are making within the film, Ron Eldard (Louis) Dainard and Riley Grffiths (Charles Kaznyk). The best part is the shooting place near the train station because we are introduced to all the character at the same time and learn a little bit more about their persona.
Plot of the film and Todorov's Narrative theory
The film starts in February of 1979, at a steel plant in Ohio. Where a group of friends are making their film super 8 (Equilibrium) and suddenly witness a disaster of a train crash while making their super 8 movie and then suspect that it was not an accident that has caused this incident. Later the even begins to take place in a town and the truth is uncovered by the Local deputy and that something more terrifying has happened that was unbelievable. In the summer the six friends spend time making their film. As they are making their film sooner they realise that on the train was an object from the earth. And as the train crashes these pieces are crashed and are all open, they move and make digetic-sounds and that these pieces are now loose in the community. As people animals, metal objects start to disappear people complain to the police. The police then start investigating on this issue and as more destructions happen they start to realise (realisation) that there is this weird, magnetic, huge alien. But then when the main actress of the film goes missing the actor Joe Lamb tries to find her, he finds her at a underground where the setting of the place is full of machines and dead bodies, he sees her hanging so he slaps her and awakens her in order to run away from the place ( attempt to repair). The new equilibrium is that the alien gives impressions that he will give back Alice and will go back.
Sound, computer graphic imagery and use of colour
There was use of non-digetic sound when he alien made noises, when a new scene started the music was played over the characters along with computer graphic imagery used when there was explosions and to make the alien look terrifying. The use of loud non-digetic sounds emphasises us as an audience because we don’t except what is going to happen but the music creates a sense of mystery and suddenly makes us jump. The use of really loud digetic sounds in the film entertained the audience making the specific scene look realistic e.g. when the main characters dad uses weapons such as guns and when the film suddenly 'clicks' and starts giving us a idea of how Joe's mum looks. The use of computer graphic imagery for the explosions and the alien makes us believe how terrible the reactions of the actions were.
The film has included mostly flashbacks which suggest that there will be some sort of suspense and mystery and the bright colours used for the explosions such as red, orange and brown all give and impression of serious and how important the scene are.
Demographics
Primary audience will be teenagers and children from the age of 13 years to 21. This is because it an PG film and children will need parental guidance. I think that teenagers and children will like this film this is because they can link to the characters feeling and sometimes the position they are in e.g. lone parent families. Also it will realise stress and they can escape from their boring daily life’s ( escapism B&C theory of U&G. The secondary audience will be adults aged from 22-52 years old. This is because they are more interested in old science-fiction and maybe want to go and see the film because of their favourite director. Also the parents will have to go with their child if they are 13years old for PG. If adults watch this film it will entertain them, escape from problems and will give them a chance of social interaction. The socio-economic would be E,D,C1, C2 and B this is because the use of different media conventions appeal to a variety of audiences. Both males and females will enjoy this film as there is an important role of the actress in the film which will link to the female audience maybe wanting to go and watch the film because maybe they have seen her previous films. White, Asian and Black can all watch this film because now society is becoming more diverse. And the demographics will be mainly Americans and British people as the film was filmed mostly in America along with American actors. Also British people will watch this because they have maybe seen previous films like Star trek which lets them think that he's been successful so this film of his maybe successful to. Marital status would be mainly single people as there is a little hint of love between the Joe and Alice in the film.
About the director and institution companies
The Film Super eight is an American Science-fiction (hybrid genre), film to be honest even though I have never been interested to watch science fiction film because I was not interested in the use of fantasy, spaceships , and alien characters but this film made me think that not ever science fiction film has to include these genre conventions and that it can include other genre conventions to attract such a person like me who is not in to this specific genre. The film influenced my mood in different ways by using a sad seen made me fell sympathetic and by using slow , white seems with sudden alien bits made me feel scared. It is directed by a successful director called Jeffery Jacob Abram. We know the directors name from watching a moving image platform ' Youtube trailer' used by the media institutions in order to be successful, the trailer starts off with the opening scene of the film followed by a few cuts in order to build up tension and then informs us with white, sophisticated text that appears with the directors name, the white gives and natural effect to the audience. I personally that J.J Abrams is a very creative director with good storylines. J.J Abrams was Born in New York in 1996.He is an American film director, television producer, screenwriter, actor and a composer. J.J Abram has directed many other films such as Mission impossible III (2006) , Star trek (2009) and Morning glory (2010). I will be writing a review of the film Super 8 and how there was media codes and conventions used in order to make it appealing to me as a primary audience. Super 8 was produced by Steven Spelburg a very well known producer who is also known for being a video game designer, director, screen writer and a studio entrepreneur. Steven Spelburg won academy awards for best director, directing many films including Jurassic park (1993) which achieved box office records and was a great success with the highest gross film made at the time.
The institution company that has produced this film is Paramount pictures we see the logo of this institution company at the beginning of the film and at the start of the youtube trailer. This is for the audience to recognise the institution company before the film starts, I personally was informed by looking at the illustrations before the film started in cinemas which suggests to me that the company are trying to inform their audience to let them know that these successful companies have produced the film ( inform- Blumar and Katz theory for uses and gratification). The studio company are Amblin entertainment and Bad Robot productions, these are all very successful media institution companies that have produced a variety of films. The films budget for 'Super 8' was $50million but raised $258,304,179 in box office . The films name Super 8" is a popular name for 8mm video camera film. Which in this case in the movie, the kids are making their own movie on 8mm film. The use of the word “super” denotes the film stock’s improvement over the earlier “regular 8” format and the number 8 is a reference to the width (in millimetres) of the film reel.
Characters
The main stars in the film are Joel Courtney who is an new American actor born in 1996. He auditioned for Super 8 film and had got accepted. He is now been nominated for Teen choice awards for choice movie breakout male and for choice chemistry. He has signed for the following two films The healer and Tom Sawyer & Huckleberry Finn who will be released in 2012. Joel plays the character of Joe Lamb a 14-year-old boy living in the fictional town of Lillian, in Ohio and has lost his mother in a factory accident. I personally think that he is the main male hero in this film (Vladimir Propp's stock characters theory) and has done a really excellent job as actor because he creates a sense of suspense and shows realistic emotional impressions which make us as an audience feel his emotions. He has a very close relationships with the actress Alice as this is shown to us when he puts on her makeup at the scene when they are filming near the train station. The costume he is wearing is a simple t-shirt and a jumper which represents him as a lower-class child in the olden eras. Ellie fanning ( Alice) the female actress in the film was born in 1998, she is an American actress that has also starred in many other films such as Phoebe in Wonderland, Somewhere and we brought a zoo. Ellie fanning has started acting at the age of 18 months in the min-series Taken and the comedy Daddy day care. We are introduced to the actress in the film when she is the protagonist's wife in the low budget zombie movie which the children are making. She is wearing a simple beige coat which gives us an idea of how the film is set in the past era. She has a close relationship with the main actor as she comes back to meet him when her father kicks her out of the house and tell her not to come back which suggests she has some sort of feeling for him also when she agrees to do the film this gives some sort of heterosexual ideology. The film also includes other actors such as Kyle chandle ( Deputy Jackson Lamb) -who is the director of the film they are making within the film, Ron Eldard (Louis) Dainard and Riley Grffiths (Charles Kaznyk). The best part is the shooting place near the train station because we are introduced to all the character at the same time and learn a little bit more about their persona.
Plot of the film and Todorov's Narrative theory
The film starts in February of 1979, at a steel plant in Ohio. Where a group of friends are making their film super 8 (Equilibrium) and suddenly witness a disaster of a train crash while making their super 8 movie and then suspect that it was not an accident that has caused this incident. Later the even begins to take place in a town and the truth is uncovered by the Local deputy and that something more terrifying has happened that was unbelievable. In the summer the six friends spend time making their film. As they are making their film sooner they realise that on the train was an object from the earth. And as the train crashes these pieces are crashed and are all open, they move and make digetic-sounds and that these pieces are now loose in the community. As people animals, metal objects start to disappear people complain to the police. The police then start investigating on this issue and as more destructions happen they start to realise (realisation) that there is this weird, magnetic, huge alien. But then when the main actress of the film goes missing the actor Joe Lamb tries to find her, he finds her at a underground where the setting of the place is full of machines and dead bodies, he sees her hanging so he slaps her and awakens her in order to run away from the place ( attempt to repair). The new equilibrium is that the alien gives impressions that he will give back Alice and will go back.
Sound, computer graphic imagery and use of colour
There was use of non-digetic sound when he alien made noises, when a new scene started the music was played over the characters along with computer graphic imagery used when there was explosions and to make the alien look terrifying. The use of loud non-digetic sounds emphasises us as an audience because we don’t except what is going to happen but the music creates a sense of mystery and suddenly makes us jump. The use of really loud digetic sounds in the film entertained the audience making the specific scene look realistic e.g. when the main characters dad uses weapons such as guns and when the film suddenly 'clicks' and starts giving us a idea of how Joe's mum looks. The use of computer graphic imagery for the explosions and the alien makes us believe how terrible the reactions of the actions were.
The film has included mostly flashbacks which suggest that there will be some sort of suspense and mystery and the bright colours used for the explosions such as red, orange and brown all give and impression of serious and how important the scene are.
Demographics
Primary audience will be teenagers and children from the age of 13 years to 21. This is because it an PG film and children will need parental guidance. I think that teenagers and children will like this film this is because they can link to the characters feeling and sometimes the position they are in e.g. lone parent families. Also it will realise stress and they can escape from their boring daily life’s ( escapism B&C theory of U&G. The secondary audience will be adults aged from 22-52 years old. This is because they are more interested in old science-fiction and maybe want to go and see the film because of their favourite director. Also the parents will have to go with their child if they are 13years old for PG. If adults watch this film it will entertain them, escape from problems and will give them a chance of social interaction. The socio-economic would be E,D,C1, C2 and B this is because the use of different media conventions appeal to a variety of audiences. Both males and females will enjoy this film as there is an important role of the actress in the film which will link to the female audience maybe wanting to go and watch the film because maybe they have seen her previous films. White, Asian and Black can all watch this film because now society is becoming more diverse. And the demographics will be mainly Americans and British people as the film was filmed mostly in America along with American actors. Also British people will watch this because they have maybe seen previous films like Star trek which lets them think that he's been successful so this film of his maybe successful to. Marital status would be mainly single people as there is a little hint of love between the Joe and Alice in the film.
Mest 1 exam blog
Friday, 14 October 2011mest 1 exam blog chandni chopra
Sins
Firstly to start off with I think the trailer of Sins has a variety of shots this includes a close up which gives us details of the object they are focusing on for example money or weapons. Also the facial expressions for example when she is blowing out the candle and the close up of the door handle which tells us something bad is going to happen. I also think the use of Non-digetic sound is really important this is because as the narrative of the film go quicker so does the music which gives us a dramatic effect along with the individual mood of the characters. This lets us as an audience feel entertained (the theory by Blumar and Katz). When we see the trailer the audience recognizes the sounds used because it’s an important technique that all films have to use. But if there was no sound to the video we will not be convinced to watch the film.
Moreover the two secret agents that work for the women are wearing a black suit which has many connotations, firstly that they are dominated and have some sort of authority and power, it is also stylish. And black outfits can also be overpowering, makes the actor seem unfriendly or evil this lets us as an audience recognize that there is already use of binary opposition and that there is a bad person versus a good person in the film and that the villain is winning as she already has backup from the two mysterious agents, (theory by Levi’s Strauss). The first heroine in the film is wearing a black coat which suggests that she is trying to attract the male gaze (Laura Mulvey), it also implies to us as an audience that she is young, feminine and wants to attract the audiences with her seductive looks this could also let us think that men could look at her through voyeurism. The black coat and dress lets us as an audience thinks that she dominate, possessives and makes her stand out. She also has red nails when the camera angle is a close up, red is the most emotionally intense color, red also expresses that she is an attractive woman and will attract the male target audience.
The use of low key lighting is used when she blows out the candle this influences our mood and makes us think why is she blowing out the candles? It also gives us an impression of something’s about to end bright. There is also use of high key lighting when there are happy moments when she is dancing with the male actor this connotes that she loves the hero a lot and can do anything for him and gives an impression of where the settings of the scenes are.
Overall it hink that the trailer was really good because it had many film conventions. I think that a good ebi would be if they had acted a little bit more seriouse.:)
Sins
Firstly to start off with I think the trailer of Sins has a variety of shots this includes a close up which gives us details of the object they are focusing on for example money or weapons. Also the facial expressions for example when she is blowing out the candle and the close up of the door handle which tells us something bad is going to happen. I also think the use of Non-digetic sound is really important this is because as the narrative of the film go quicker so does the music which gives us a dramatic effect along with the individual mood of the characters. This lets us as an audience feel entertained (the theory by Blumar and Katz). When we see the trailer the audience recognizes the sounds used because it’s an important technique that all films have to use. But if there was no sound to the video we will not be convinced to watch the film.
Moreover the two secret agents that work for the women are wearing a black suit which has many connotations, firstly that they are dominated and have some sort of authority and power, it is also stylish. And black outfits can also be overpowering, makes the actor seem unfriendly or evil this lets us as an audience recognize that there is already use of binary opposition and that there is a bad person versus a good person in the film and that the villain is winning as she already has backup from the two mysterious agents, (theory by Levi’s Strauss). The first heroine in the film is wearing a black coat which suggests that she is trying to attract the male gaze (Laura Mulvey), it also implies to us as an audience that she is young, feminine and wants to attract the audiences with her seductive looks this could also let us think that men could look at her through voyeurism. The black coat and dress lets us as an audience thinks that she dominate, possessives and makes her stand out. She also has red nails when the camera angle is a close up, red is the most emotionally intense color, red also expresses that she is an attractive woman and will attract the male target audience.
The use of low key lighting is used when she blows out the candle this influences our mood and makes us think why is she blowing out the candles? It also gives us an impression of something’s about to end bright. There is also use of high key lighting when there are happy moments when she is dancing with the male actor this connotes that she loves the hero a lot and can do anything for him and gives an impression of where the settings of the scenes are.
Overall it hink that the trailer was really good because it had many film conventions. I think that a good ebi would be if they had acted a little bit more seriouse.:)
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