Friday 28th January 2011 Mr. Bush by Niemah and Chandni

http://www.youtube.com/watch?v=WsPzEmnaSkQ&feature=related

Media forms: What techniques does this ad used to show audiences that they should be aware of how their children can be influenced?

·         Low-key lighting -with a lot of flashing lights to connote that maybe she's in a night club.

·         Also, low-key lighting has been used in order to link with the type of music e.g. pole dance music.

A variety of camera shots have been use-

·         First example can be a close up of the girl’s bottom which depicts that she is trying to seduce the young man.

·         Second example could be long shot of her which reveal to the audience the sexual poses that a pole dancer does.

·         Another shot that has been used is a mid-shot of the young girl this shot has been used so the audiences can see the way she is trying to attract the young boy with her facial expressions.

·         As well as this a wide shot has been used right at the beginning of the ad which informs the audiences where this has taken place which in this case is in a train station.

Camera movement-

·     We spotted I think a slow tilt camera movement technique which is been used to show the move the young girl does when she is going down the pole slowly with her heads towards the audiences.

•        This shows the audiences that children can be influenced by dancing programmes and can pick up moves which are not suitable for them.

Sound-

·         There is use of non-digetic sound which is the sort of music that may be played in a club for pole dancers, this informs the audiences that children can pick up simple beats and make their own moves out of the music.

·         As well as this, voice over that has been used in this ad is of a masculine man saying "Don't let your children be educated by T.V.!" This informs audiences that they should not depend on T.V. as a moving image platform this is due to children picking up things which mature adults do.

Mis-en-scene used:

·         The type of clothes this girl is wearing is a short, casual dress which depicts her cute childish nature. But the colour red that has been used connotes love, passion, that she's hot and attractive just like a pole dancer.

·         Also, there has been no makeup used in this ad on the little girl which indicates first when the audience come across her that she is naive and pure. The sorts of characters used in this ad are a small nuclear family- this has been used to show to the audience that when the child is dancing even the parents are shocked the way she picked up these steps.

·         The props used in this ad are a train pole which connote that the girl has used this prop and changed it into a pole dancing pole. The setting that has been used is a train station and inside a train.

·         The types of cuts used is slow fade cut this is used to show the way she changes her steps and body poses one after the other.

Media institution what issues of regulation and censorship does this ad raise and what does this tell us about programmes that children watch?

·         The issue this ad may raise is that maybe children are watching similar programmes to adults which may be a concern as they may imitate certain moves; also it shows that childhood is disappearing.

§  Another issue this may raise is that parents are not taking care of children or do not check up on what their children are up to.

§  As well as this is may indicate that shops are selling certain clothes and programmes are showing mature adult moves on certain channels that children may be watching which enables children to pick up certain moves.

Representation: How is gender represented in the Ad?

·         Girls are represented as symbol of unworthy objects.

·         Also, as the young boy is watching her this shows men see women as eye candy and for pleasure (Voyeurism).

Audience: on the basis of this ad, who does the ad target?

·         This ad is targeted at mostly parents aged between 24-39years old. This is because this ad wants to inform parents that don't let your children be educated from T.V as it may teach them similar steps like the girl has copied. Also this informs the parents to watch out for what their children are watching.