Friday 28th January 2011 Mr. Bush by Niemah and Chandni

http://www.youtube.com/watch?v=WsPzEmnaSkQ&feature=related

Media forms: What techniques does this ad used to show audiences that they should be aware of how their children can be influenced?

·         Low-key lighting -with a lot of flashing lights to connote that maybe she's in a night club.

·         Also, low-key lighting has been used in order to link with the type of music e.g. pole dance music.

A variety of camera shots have been use-

·         First example can be a close up of the girl’s bottom which depicts that she is trying to seduce the young man.

·         Second example could be long shot of her which reveal to the audience the sexual poses that a pole dancer does.

·         Another shot that has been used is a mid-shot of the young girl this shot has been used so the audiences can see the way she is trying to attract the young boy with her facial expressions.

·         As well as this a wide shot has been used right at the beginning of the ad which informs the audiences where this has taken place which in this case is in a train station.

Camera movement-

·     We spotted I think a slow tilt camera movement technique which is been used to show the move the young girl does when she is going down the pole slowly with her heads towards the audiences.

•        This shows the audiences that children can be influenced by dancing programmes and can pick up moves which are not suitable for them.

Sound-

·         There is use of non-digetic sound which is the sort of music that may be played in a club for pole dancers, this informs the audiences that children can pick up simple beats and make their own moves out of the music.

·         As well as this, voice over that has been used in this ad is of a masculine man saying "Don't let your children be educated by T.V.!" This informs audiences that they should not depend on T.V. as a moving image platform this is due to children picking up things which mature adults do.

Mis-en-scene used:

·         The type of clothes this girl is wearing is a short, casual dress which depicts her cute childish nature. But the colour red that has been used connotes love, passion, that she's hot and attractive just like a pole dancer.

·         Also, there has been no makeup used in this ad on the little girl which indicates first when the audience come across her that she is naive and pure. The sorts of characters used in this ad are a small nuclear family- this has been used to show to the audience that when the child is dancing even the parents are shocked the way she picked up these steps.

·         The props used in this ad are a train pole which connote that the girl has used this prop and changed it into a pole dancing pole. The setting that has been used is a train station and inside a train.

·         The types of cuts used is slow fade cut this is used to show the way she changes her steps and body poses one after the other.

Media institution what issues of regulation and censorship does this ad raise and what does this tell us about programmes that children watch?

·         The issue this ad may raise is that maybe children are watching similar programmes to adults which may be a concern as they may imitate certain moves; also it shows that childhood is disappearing.

§  Another issue this may raise is that parents are not taking care of children or do not check up on what their children are up to.

§  As well as this is may indicate that shops are selling certain clothes and programmes are showing mature adult moves on certain channels that children may be watching which enables children to pick up certain moves.

Representation: How is gender represented in the Ad?

·         Girls are represented as symbol of unworthy objects.

·         Also, as the young boy is watching her this shows men see women as eye candy and for pleasure (Voyeurism).

Audience: on the basis of this ad, who does the ad target?

·         This ad is targeted at mostly parents aged between 24-39years old. This is because this ad wants to inform parents that don't let your children be educated from T.V as it may teach them similar steps like the girl has copied. Also this informs the parents to watch out for what their children are watching.

What assumptions about the audience are made?

·         The assumption that this documentary is trying to convey is that the E-media platform has made it more common for younger people to use the internet to take part in websex.

How might the audience react to the text?

·         This may cause a lot of controversy as the documentary mainly portrays a negative image of younger people, however it can also inform and educate the audience of what percentage of young adults are doing today.

·         It also conveys a sense of lack of self-worth as in today's younger generation as this institution uses shocking statistics to depict a negative image.

How does the text appeal to the audience?

·         The demographics appeal to a wider audiences as the main interviewer asks a certain age group and different ethnic backgrounds.

How do you read and evaluate the text?

·         Uses a wide range of relationships e.g. same sex

who is the target audience?

·         This targets mainly younger generations from 14-26 year olds because the interviewer is young herself and only interviews younger generations herself. The social economic class would be C2, D and E this is because we saw from the documentary that she had interviewed mostly younger people. Also the secondary target audience could be parents to enable them t understand their children and what they might be up to. The ethnicity that this would target is Black and White people this is because these ethnicities were used within the documentary.

To which genre/s does the text belong?

·         The genre of this documentary is reflexive as the audiences are able to see the interviewer herself.

Which generic conventions is the text using?

·         Real footage
what are the audiences’ generic expectations are they fulfilled or subverted?

·         It doesn't resolve the situation.

Who is being represented?

·         Young adults and older teenagers

What is being represented?

·         Young adults being represented as in a negative way involving in mature activities.

Why is the subject being represented in this way?

·         Because it wants the audience to realize what today’s generations are up to.

Are there any stereotypes?

·         Stereotypical of how only younger audiences do these activities and not older generations.

Is the representation fair and accurate?

·         No, this is because they should targets variety of different ages and ethnicity as in this documentary there is includes black and white ethnic backgrounds.

What are the major ideologies, values and assumptions behind the text?

·         Patriarchal as the guy said how many girls he's with and how he's treated them.
How are these ideas and values put across in the text?

·         Through interviews of teenagers that have gone through similar experiences.

How did the institution affect the text?

·         As its BBC channel it attracts different audiences, especially at prime time (7-9pm) this is targets specific audiences.

What is the institutional source of the text?

How has the text been distributed?

Who owns and controls the institution?

·         BBC

Is the text a public service or commercial institution?

·         Public service

What is being done by the soundtrack/ voiceover/ dialogue?

·         Dialogue with the interviewer and interviewee lets us know more about the subject more.
Real life footage
latest music
self-experiences

What sound and visual techniques are used to convey meaning?

What are the denotative meanings and connotations?

What is the significance of the mise-en-scene?

·         The clothes they wear can be indentified with today's society as teenagers wear these types of clothes.

What are the dominant images and iconography?

·          They convey the applications- underneath webcam. Connation is looking in-depth to find out the reason why young adults betray themselves in this way.

·         The denotations are that this is what happens in today’s society. Voiceover- tells us what she's doing next which follow her narrative.
Latest modern music links with today’s generation as they are more into modern music. Public service It's about how younger audiences are taking part in indecent activities by using the web. Voiceover
Close ups, long shots, mid-shot and point of view shot
Interview
Younger audience music
cuts and fades used statistics
real life footage
evidence- to back up point
interview with younger people
history of why they came to do this
interview both genders
shows you applications Self identification- the main interviewer is young herself and only includes younger audiences in her documentary.

technophobes

HW: BBC Three is launching a new program called “Technophobes”, following the lives of five people who are afraid of technology.

a)    AUDIENCE: Who would this program appeal to? In your answer include gender, socio-economic status, psychographics and demographics.

Define Technophobes:

·         I’m gathering that because advanced technology is one of the most important aspects of todays society that a wider ranger of audiences will take more of an interest towards this documentary.

·          Certain age groups are much more familiar with new technology then others (younger generation) so it would be interesting for them to see how people cope with not knowing much about technology and being afraid of it. The younger generation are more familiar with the technology because they’ve grown up in a society where technology has become more advanced and changing all the time. Whereas, the older generation are not as familiar with the technology as it hadn’t improved as much as it has probably improved in the last few years.

·          The target audience that probably would specifically get the benefit out of watching the documentary would be the older-generation as they would be able to self-identify with the five people who aren’t acquainted or know much about the technology. The documentary will also not only entertain by allowing the audience to get an in site in a technophobics life but it will also inform and educate the audience into knowing much more about technology and how to use it.

·          The people watching the program could probably be pensioners who want to learn a bit about technology and able to slef-identify with older audiences who don’t know a lot about technology too. The film could also target foreigners who have not been acquainted with technology in this country or have lived in a place where technology isn’t so advanced.

·         The gender “Technophobes” would target would probably stereotypically be males. This is because men seem to take more of an interest in gadgets and technology.

·         Psychographics-

·         Demographics-age, ethnicity, marital status

b)INSTITUTION: What assumptions can you make about this program just from knowing that it will be broadcast on BBC Three?

·         BBC (British Broadcasts Corporation) is a British public service broadcaster do by channelling a documentary using BBC the assumptions will be that the documentary will not promote any advertisements (as BBC only promote their own makings on their channel).

·         It will be about an hour long and spread over a series.

·         It will contain experts and real people.

·         Will view real life through the eyes of the public.

c. MEDIA FORMS: What kind of program are you expecting to see when it is broadcast? Include specific ideas about content, along with more broad knowledge of the codes and conventions of this genre.

·         When “Technophobes” is broadcasted I think the documentary will be a series of one hour films. This is because many documentaries such as “extra-ordinary” and “Panorama” contain seven episodes over seven weeks an hour long.

·         It will contain a voiceover who is guiding us through the episode and giving an insight of what is going on in the episode. The voice over will be more authorative and encourage the audience into thinking they have some specialist knowledge on the subject.

·         Institutions spend a lot of time convincing the audience that the documentary is real so there will be real footage and no editing apart from the voiceover.

·         Natural sound and lighting will be used to emphasise the realism of the documentary.

·         The film maker may be unable to identify himself if the topic could cause a political problem.

·         Documentaries often use interviews with exports to not only inform and educate the audience but to make the documentary seem more professional.

·         Text may be used with an anchored image such as labels and dates that are used as a cheap way of conveying extra information.

·         Non-diegetic sound will be used in the episode.

·         Set ups will be used. For example if the institution is videoing a classroom, the institution may ask the teacher to ask a question to use in the documentary. This is helpful to the camera man as he won’t have to wait for a long time in case something happens.

·         Visual coding will be used like mise-en-scene and props to help identify the different roles of the characters.

·         Certain pieces of technology will be advertised.

·         We will get an insight into the five peoples lives and their backgrounds.

·         A before and after of them being scared of technology and then the end result where they become more confident with it.

·         The audience will be informed and educated about how to use certain technology and the political issues that debate whether technology is good for us anymore.

·         A medic or doctor explaining what technophobia is and what causes it?

·         The contrast between people who use technology freely and confidently and contrasting it will a person suffering from technophobia. ( For example a women suffering from technophobia with an older daughter who uses technology all the time and doesn’t understand what her mums problem is.)

d. REPRESENTATION: What kind of position or opinion about these “technophobes” would you expect this documentary to project? Explain why.

·         A history of what triggered their technophobia. Maybe something emotionally caused them to feel afraid of technology or a psychological problem that will be deciphered by an expert of medic. This will then be explained by them to give the audience an understanding of what technophobia is.

·         Maybe run of tests to see what makes them scared with technology. Find the place in their body that becomes afraid of technology (e.g. heart racing).

·         New phones/technology with info on them

·         A survey may be used to get from the audience whether they know what the condition is and how confident they are with technology (preferably categorised into age groups).

·         A counter argument whether technology is actually good for people in todays society.

(experts discussing if its right or not to be exposed too much technology.)

Plan for essay:

Introduction sentence: In order to meet up with today’s diverse society media institutions have used media products, which a present across a range of media platforms.

Consider the reasons: (Why they are present across so many platforms, For uses and gratifications, Attract different audience types, how does this benefit institutions- The media term institution means and establishes, often-profit based organization that deal in the creation and distribution of advertising, entertainment and information services) media products from your case study are present across a range of media platforms ( E-media- electronic energy this includes Internet sites, fan homepages, social networks for example Facebook and review sites such as rotten tomatoes. The second media platform I will be discussing about is 'Moving image' YouTube, interviews, T.V. trailers and advertisement. The last media platform is 'Print' this includes advertisements, posters, magazines, billboards and journals.　

Provide a brief outline of your case study:

·         The Film Super eight is an American Science-fiction (hybrid genre) film.

·         This film is J.J Abrams is a very creative director with good storylines. J.J Abrams was born in New York in 1996.He is an American film director, television producer, screenwriter, actor and a composer.

·         The films budget for 'Super 8' was $50million but raised $258,304,179 in box office. The films name Super 8" is a popular name for 8mm video camera film.

·         The film starts in February of 1979, at a steel plant in Ohio. Where a group of friends are making their film super 8 (Equilibrium) and suddenly witness a disaster of a train crash while making their super 8 movie and then suspect that it was not an accident that has caused this incident. So they start investigating into this which leads to the destruction.

Discuss the advantages for producers- of each media platforms:

·         Paramount & Amblin Entertainment promotion: The publicization of a product, organization, or venture to increase sales or public awareness.revenue generation: The Process by which a company markets and sells a product or service to produce income.targeting audiences, promotion and revenue generation.　

·         Support your answer with reference to examples from three platforms Print, E-media, and Moving image.

·         Social demographics:
Mode of address: The theory of mode of address is whether a character/celebrity is facing directly at the audience or not. The theory of social demographics is the theory that all targeted audiences are categorized in statuses. All different media producers require a different status in society. An example of this is: ABC1. :

Theories I can use:

·         Defleur- Development of the hypodermic needle effect - he stated that it was dependent on the psychology of the individual (psychodynamic)

·         Grossman- Examined the effect of video games on audiences

·         Marshall- Examined the changing relationship between games and movies (2004)

·         Marxist The idea that Media and mass communication supports the ruling class/governments by reinforcing their ideology. Ideals and cultures can be enforced upon the masses.

·         Mulvey: Feminist Theory - the concept of women as objects in media and men as subjects. Contested in some modern films/adverts of today

·         Todorov, T Identified 5 stages of narrative/story and the notion that plots have a circular

·         Narrative: Equilibrium and Disequilibrium. (Film)

·         Barthes- enigma codes

·         Binary opposition- Levis Strauss

·         Representation? How are the people or places in your Cross Media case study represented? How do these representations relate to dominant ideology and stereotypes? What links do your texts make with advertisers across platforms? How does this fit the representation? Are some platforms used more successfully than others to create the desired representation?

·         Uses and gratifications: The uses and gratifications theory was made by Blumler and Katz in 1959. The theory is that the audience are responsible for choosing different media text in order to meet their needs. The theory suggests that the media products are developed to fulfil specific gratifications. 　

Moving image:

·         This is then also makes links with the media platform 'E-media.' An example of this would be the theatrical trailer is one minute and thirty seconds long, which has enough time to build up enigma codes for the audiences (theory by Barthes).

·         Firstly the trailer opens with the setting of the film, the director then has used black wipe transition in order to represent that something negative will happen maybe the disruption of the story. But then the black transition indicates mystery and builds up tension also the use of fast cuts builds up tension for the audiences at the cinema which then encourages them to go and watch the film.
There is use of CGI which make the explosions look realistic. Besides this the director has used a variety of different shots to let the audiences focus on each scene properly. Both diegetic and non-diegetic sound has been used; the diegetic sound adds realism to the setting whereas the use of non-diegetic influences the audience’s mood. Using the institutional information at the end of the theatrical ad informs the audiences what institutional company has invested in the film.

·         Finally the use of director and producers name informs the audiences who made the film, but the use of an example of their previous film educates the audience (Blumler and Katz) which encourages the audiences to see super 8 as the previous successful film they made was a hit too.

Print media -is one of the oldest uses of advertising that has been around. Years back it would have been seen as the major use of advertising. However, nowadays it’s the media is just seen as one of two media platforms that try to ensure they target all audiences.
The reason for this is because print media has lost a lot of its popularity due to new recent technology. Print no longer can be used alone to advertise a movie, as it no longer targets a wider audience because of societies new interests. More audiences spend time using e-media and moving image platforms because they are more interactive and allow audiences to not just consume texts (lean forward media) but to also allows audiences lay back and are entertained whilst consuming information

E-media- Facebook page

Colours and denotations and connotations by Barthers: The second media platform 'Moving image' Super 8 Producers have used the media product T.V. to advertise the film. An example of this would be the thirty second ad on T.V. Super 8, the films trailer has been used on YouTube in order to promote the film and attract a wider audience.

　

　

·         Advantage for the institutions using print like posters is that it goes through a mass media production making sure that it targets a wider audience with its quantity. Vladimir Propps- stock characters for example Hero, villain, princess and the donor.

In conclusion: To be honest even though I have never been interested to watch science fiction film because I was not interested in the use of fantasy, spaceships, and alien characters but this film made me think that not ever science fiction film has to include these genre conventions and that it can include other genre conventions to attract such a person like me who is not in to this specific genre. Super facebook page includes: