SUPER 8 LINKS

01/12/2011- ANALYSIS OF SUPER 8 ON BILLBOARD
Firstly the science fiction film Super 8 has been advertises across the media platform print. Using billboards is beneficial as it's eye catching for example if you are stuck in traffic there something to look at and past your time which links to the theory of Blumler and Katz -Uses and gratification . Aswell as this billboards are a cheap media text if you want to promote any advertisment,

The character from the film are shown on the billboard on the left hand corner, they have not been positioned right in the central as the producer of the billboard wants the audiences to go to the cinema or watch the trailers and search about the film which then leads to them going to the cinema and watch the film, or children can use pester power in order to convince their parents.

link: http://www.flickr.com/photos/93779577@N00/5752393412/

you have a better chance of reaching a more diverse group of people, because not just one type of demographic is looking at the billboard as with magazines or tv, it is more likely that a person would pass that billboard multiple times and see the advertisement multiple times and also they would remember it better than an ad they saw once in a magazine.Super 8 billboard has used a variety of different fonts in order to attract the audiences attention while they are travelling. An example would be the film title saying 'SUPER 8' in white text which brings the text forward from the dark background, it also symbolizes binary opposition as the background setting is dark and the text is white which conveys the that super 8 (characters in the film) are the good ones which represent binary oppopsition (theory by Levis Strauss). Inaddition the use of white is been used for the director and producers name which symbolizes perfection and goodness.

Moreover the use of dark colours used for the background links with the weather, the black indicates mystery, creates a depressed atmosphere, suggests that something bad is going occur and shows that the country is being powered by something, which leads to the audiences asking questions and created enigma codes (theory by Barthes).