super 8 and media platforms used

Super 8 and the use of 3 media platforms to promote the film            Niemah & Chan
Broadcast/ Moving image:Super 8 had been used in moving image platform in order to promote the film. The theatrical trailer is one minute and thirty seconds long, which has enough time to build up enigma codes for the audiences (theory by Barthes). Firstly the trailer opens with the setting of the film,  the director then has used black wipe transition in order to represent  that something negative will happen maybe the disruption of the story (. But then the black  transition indicates mystery and builds up tension also the use of fast cuts builds up tension for the audiences a the cinema which then encourages them to go and watch the film. There is use of CGI which make the explosions look realistic.  Besides this the director has used a variety of different shots to let the audiences focus on each scene properly. Both diegetic and non-diegetic sound has been used, the diegetic sound adds realism to the setting whereas the use of non-diegetic influences the audiences mood. Using the institutional information at the end of the theatrical ad informs the audiences what institutional company has invested in the film. Finally the use of director and producers name informs the audiences who made the film, but the use of an example of their previous film educates the audiences (Blumler and Katz) which encourages the audiences to see super 8 as the previous successful film they made was good.
Super 8 has also used another media texts such as 30minute a radio interview to discuss about there film, the interview is exclusive with the writer of the film Gerald Seymour. The radio interview will target a wide ranges of target audiences as BBC has is it own unique channel, that has a variety of different ages watching the channel. The radio interview on BBC radio 4 discusses about why the film has certain characters and about the director etc.
Blue-ray DVD ad on You tube- Super 8 blue-ray disc that has been released this month includes interviews with the cast, producer and director along with making of the film and about the directors childhood and two hours special features.
Reviews of the film on Rotten tomato ,total film review.com,
E-media:On You Tube when I done my research I had spotted that as You Tube’s logo Broadcast yourself suggests that anyone can make anything and upload it so when I did my research I found that a fan had made their own super 8  trailer which shows that how fans are participating and making their own production.
Super 8 games online entertain the audiences as they can play games and increase profit for the game companies and increase audiences for Super 8 itself. They have made online games which can get children involved and maybe they might pester power their parents in order to buy them merchandises such as games, magazines and watch the film in cinema.
Super 8 also has it's own official site (http://www.super8-movie.com/) this includes: story, gallery, video, cast, crew & notes and also register for updates.  The website also informs the audiences or fans that they can now even download super 8 app store on iphone as well as this audience can now even read comments online which is now involving other media platforms -print.
Print:super 8 has used E-media platform which has a print magazine called Slant magazine. The review was written by Nick Schager. The film review educates the audiences and tells them what the films about.
Super 8 new generated by the text on the media platform 'E-media.'  This news story is basically trying to convince the audiences to buy the new blu-ray dvd,  there are also for sub-headings which tell us about what is included in the blue-ray this includes: Deconstructing the train crash, special features, audio, video and the movie.