E-MEDIA
· Rotten tomatoes is an informative website where fans can view pictures from the clip, read reviews and learn more about the cast in the film. The super 8 link depicts a picture of the front cover. This allows viewers and the targeted audience to be able to recognise the front cover whilst getting a hint of what genre the movie is. Underneath this conveys information about the film. An example of this is: “US box office: £127.0M.” Facts like this conveys to the audience how popular the film is and if it’s worth seeing or not.
Just below this then conveys still shots of the film which allows the fans to reminisce through shots of the film. However, this links to the cast. Beside each cast member depicts a picture of them. By doing this, this allows the audience to identify what actors/actresses like this and the website also shows what other films they’ve also been in. A great advantage for this is star appeal and is where if the viewer hasn’t exactly seen the film yet, they can be informed about who is starring in the film and if it’s someone they like then it will attract them into wanting to see the film.
The critic’s reviews are conveyed at the bottom of the page. Instead of the audiences viewing long reviews the producers have decreased the reviews into little bubbles. What I noticed is that most of the reviews are about people in the media rather then local people who have gone to see the film. This enables us to feel that were getting reviews on the film for from a more reliable source.
On the side of the super 8 page is a link promoting other films that contain the same genre and same actors? This not only advertises other films but allows you to be directed to other e-media products where you have to pay. This is used to companies advantage as they can advertise themselves through a new movie and if the film is really old it can re-surface the film, bringing back its popularity.
Viewing this review I’ve realised that the review contains lots of entertainment such as: pictures and shots However, overall I personally believe the producers developed this website to a slightly older audience (c-c1,c2, d) as the website mainly enables the audience to be informed and educated about the film (facts.reviews).
http://www.super8-movie.com/# combined with http://www.moviewallpapers.net/images/wallpapers/2011/super-8/super-8-373-9174.jpg
· The official super8 fan page directs the targeted audience to a wide angled image of the front cover of the film enlarged. Institutions do this so the audience are able to familiarize and recognize the low key lighted image the next time they view it. The image is the silhouette (use of backlighting) of the five children standing a distance of a huge water tank which resembles a space shuttle. Beside the water tank depicts a small village. The sky seems to have dropped down a little, and they grey clouds are visible. This could not only suggest the dull atmospheric mood but could convey mystery. This is also emphasised by the dark colours. The white and black could connote the binary opposition as where the children are standing, they are surrounded by white light. Whereas, where we look beyond the silhouettes and more further towards the water tank and small village, it starts to get darker. The white colours could connote the innocence of the children, the black could connote the danger and the greyish cloudy colour masking the in between of the children in the village could further suggest that danger is getting nearer. We are unable to view the faces of the characters or even have an insight to what the village looks like. Paramount pictures have used this to make the audience curious who these characters are and what’s going on here. The institution creating this curious mood encourages the audience to want to go and see the movie.
All of the writing on the fan page is used in white (connoting purity, mystery, innocence), the same as the title for the film. The institutions do this to resemble the film and to almost gain the visual experience of the film whether we’ve actually seen it or not. The title is depicted on right side and underneath this conveys “From writer/director J.J Abram’s” and “And producer Steven Spielberg”. This enables the fans to identify whether they want to watch the film or not if they haven’t already seen it. Paramount pictures have used directors and producers that are popular so fans will be able to recognise them and the films they’ve made, encouraging them to go and see it. Underneath this, then conveys the hyperlinks that make up the fan page such as: “Gallery”, “Story”, “Video”, “Cast. Crew ¬es”, “Register for updates”. The links enable the audience to be a part of Super8 and to be able to create a membership where they can post comments, be informed and educated and socially interact with each other about the film. Institutions know that the official page of the film will be the most popular as unlike fan-made pages, it will be the first source of reliable information (as the producers developed it themselves), allowing you to view links that wouldn’t be accessible on a fan-made page.
What really drew my eyes, amongst the rest of the page was the app icons on the left hand side. There it conveyed links to social networking sites, directing you to other e-media products. There was an iPhone super 8 application where the producers enable you to shoot your own Super8 movie using your camera on your phone. The institution had advertised the Super 8 comics and the movie in blu ray which also linked to print and moving image media platforms. I realised that by promoting their fan-page using an e-media product then enables the producers to promote other media platforms that all individually play a significant part in advertising the film. The institutions have included icons directing you to Facebook and twitter. The super 8 producers know that Facebook and twitter are major social networking sites with Facebook attaining 800 million active users worldwide. Promoting the film through not only other media platforms but other products using the same media then allows fans to become more aware of the movie. This then brings about Facebook pages dedicated to the film and for the film to reach a range of audiences globally.
Overall I believe that fan pages are targeted at a younger audience as the younger generation are more familiar with the new technology and the website and icons being free could further suggest this as kids don’t really have a lot of money and are dependent on their families. Fan page
On You Tube when I done my research I had spotted that as You Tube’s logo Broadcast yourself suggests that anyone can make anything and upload it so when I did my research I found that a fan had made their own super 8 trailer which shows that how fans are participating and making their own production.
Super 8 new generated by the text on the media platform 'E-media.' This news story is basically trying to convince the audiences to buy the new blu-ray dvd, there are also for sub-headings which tell us about what is included in the blue-ray this includes: Deconstructing the train crash, special features, audio, video and the movie. The use of the colour yellow draws in th audineces attention with the use of red which grabs attention.
Moving image
· The super8 film had been reported to have no trailer on television until a week before it was shown on cinema screens. However, the producer Spielberg (reported to be the grandfather of modern placement) and the director J.J Abram’s came together to produce a product placement that linked to the era the film is set in (1979). Their idea was to re-design our modern cereal boxes to cereal boxes that would be seen in 1979. They not only “valuably screened” Crisco and Frosted flake boxes within their film but they made them available in shops all over America to promote the new film. Thoughts about bringing these old boxes to England was discussed but then discarded after a few meetings. However, the cereal boxes went huge where the older generation could reminisce and re-live their younger days. Whilst, the new generation were able to experience 1979 packaging. This use of product placement didn’t last long, only for the time period the film was shown in cinemas and after wards all America corner shops stopped stocking up on the cereal boxes.
Other product placements advertising Super 8 were reported “discrete” and “It’s a typical Spielberg film”. It was considered unusual how most of society wasn’t aware of the film through the use of the moving image platform. However, it seems Spielberg had his own ideas as most of the product placement other than the cereal boxes was processed through the variety of platforms such as: moving image, e-media and print. several tie-ins, such as Super 8 interactive teasers embedded within the video game Portal 2. The video game started off as a pc game and was then further marketed as a Nintendo ds game. The institutions developed this game in order to not only promote the Super8 film but to promote the science-fiction genre.
01/12/2011- ANALYSIS OF SUPER 8 ON BILLBOARD
Firstly the science fiction film Super 8 has been advertises across the media platform print. Using billboards is beneficial as it's eye catching for example if you are stuck in traffic there something to look at and past your time which links to the theory of Blumler and Katz -Uses and gratification . Aswell as this billboards are a cheap media text if you want to promote any advertisment, you have a better chance of reaching a more diverse group of people, because not just one type of demographic is looking at the billboard as with magazines or tv, it is more likely that a person would pass that billboard multiple times and see the advertisement multiple times and also they would remember it better than an ad they saw once in a magazine.
Super 8 billboard has used a variety of different fonts in order to attract the audience’s attention while they are travelling. An example would be the film title saying 'SUPER 8' in white text which brings the text forward from the dark background, it also symbolizes binary opposition as the background setting is dark and the text is white which conveys the that super 8 (characters in the film) are the good ones which represent binary opposition (theory by Levis Strauss). In addition the use of white is been used for the director and producers name which symbolizes perfection and goodness.
Moreover the use of dark colours used for the background links with the weather, the black indicates mystery, creates a depressed atmosphere, suggests that something bad is going occur and shows that the country is being powered by something, which leads to the audiences asking questions and created enigma codes (theory by Barthes).
The character from the film are shown on the billboard on the left hand corner, they have not been positioned right in the central as the producer of the billboard wants the audiences to go to the cinema or watch the trailers and search about the film which then leads to them going to the cinema and watch the film, or children can use pester power in order to convince their parents.
Super 8 new generated by the text on the media platform 'E-media.' This news story is basically trying to convince the audiences to buy the new blu-ray dvd, there are also for sub-headings which tell us about what is included in the blue-ray this includes: Deconstructing the train crash, special features, audio, video and the movie.slant magazines review
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