WHAT TECHNIQUES DOES THE TEXT USE TO ENGAGE THE AUDIENCE?

To start with the types media language used within the extract includes the Mis-en-scenes. Formal dressed code is used in this extract which connotes that they are in the upper strata of soceity and are materlistic. An example of this is 1.26 minutes in to the documentary the colour of the dress codes involves black suits which connotes dominance, elegant look and suggests they are living in a patriarchal society. Contrasted by the white shirts which this connotes a sense of peace and freshness which could be argued as black vs. white the theory of Levi-Strauss Binary opposition). This type of clothes engage the audience’s attention as they can identify (Blumler and Katz-theory of Uses and Gratification) with the upper strata people (socio-economic of A).

Secondly, the documentary starts off with the use of mid-shot technique to engage the audience. An example of this is 0.16 seconds into the documentary of the globe. The audiences can see the globe through slowly moving towards the high key-lighting. The use of iconic image of the globe slowly spinning could connote globalisation and how everyone can access the same information within seconds also it could connote that the world is changing. This links with McLyuhan as he argues that the world is becoming smaller and the news is spread more easily due to the new media e.g. technology development and social network sites. The mid-shot is slowly cut and changed into a long shot of the world lighted up in certain parts this could connote that social networks are becoming more used up and electricity is used a lot. This could link with the voice of god voiceover as the shot cuts to a establishing shot of the globe, the voiceover anchors the meaning of the iconic picture of the globe as it engages the audience’s attention by saying in a male dominating way that: "Right now there is more people on Facebook then there were on the planet 200years ago." This engages the audience’s attention as they can identify the specific social network that is being spoken about (Uses and Gratification-Blumler and Katz). What the globe may also connote is that as technology has developed it is much easier to see people around the world making it easier to spread the news.

Another technique the documentary uses to engage the audience’s attention is non-digetic music. An example of this is at 0.38-0.43 seconds into the documentary with the voice of god voice-over saying: “Humanities greatest desire is to belong and connect, and now we see each other, we hear each other, we share what we love and remind us of what we have in common." The slow, loud single beats of the piano anchor the meaning of the text and connotes hegemonic values of society being controlled by men and being patriarchal. This is because the voiceover is talking about how people can connect, share, see and hear each other. This is all because of technology developing, the use of YouTube video's, iPhone and emailing short clips in this documentary connote that it is easier to connect and broadcast news. Therefore, this links with McLuyhan's theory of how it is easier to spread information due to the world becoming smaller. The voiceover anchors them meaning of the short clips and engages the audience’s attention this s becaue it (Uses and Gratification-Blumler and Katz) informs how people are connecting, educates of what is happening around the globe and entertains with the short clip of the child on YouTube shouting 'If you believe in yourself...' Also, the serious and sombre voice-over builds a relationship with the audiences as the narrator Jason is showing us how his child was born and how he raised him this connotes that he has trust on the audiences therefore they too should, which reinforces the audiences to watch the documentary from being a expository to reflexive.

Moreover, there is a variety of colours used within the three minutes of the documentary. An example of this is at the start. The use of black connotes dominating and power this could engage the audience’s attention as it foreshadows that the documentary will include some hard news. Another example of a colour used is white in every short shot starting from 0.38 seconds to 0.46. The use of white in every shot connotes happy, innocence and how these people are living a peaceful life. This engages the audience’s attention as the two different colours create (Barthes enigma) for the audiences. This is because it will make them ask question for why this documentary has hard news but then shows happy people (good vs. evil Binary opposition -Levi-Strauss).

In addition there is a variety of cuts and zooms used which engage the audience’s attention. An example of cuts is from the start of the documentary there are slow cuts used with non-digetic sound of the piano. This creates enigma (Barthes theory and holds the audience’s attention so that they can continue to watch the documentary. An example of zoom is 0.49 seconds in to the documentary the use of slow zoom towards the mouse clicking on YouTube (informs, entertains and enables the audiences to identify Blumler and Katz uses and gratification), engages the audience’s attention as it connotes that the audiences are being taken on a journey which enables the audiences to continue and watch the documentary in order to find out more. Also, there is a variety of camera movements used within the opening of the documentary (3minutes), this includes follow camera movement, this is when Jason's wife 2.07 minutes into the ad is giving birth the use of the camera following the doctors connotes as if we are giving birth. Another camera movement used is slow tilt, this is 2.48 minutes into the documentary as Jason’s child is jumping on the trampoline, this engages audience’s attention as they can self-identify with their own children and how the relationship with their child was. Another example of edit used is fading out, an example of this is different clips in YouTube, and this follows like a narrative structure. This is 0.53 seconds into the documentary, the different YouTube clips follow like a narrative (Todorov narrative structure) which engages the audience’s attention as they will continue to watch the documentary in order to find out more.

Finally, the text uses countdown clock to engage the audience’s attention. The fast countdown connotes a sense of urgency and builds up tension therefore it creates more enigmas (Barthes). An example of this is: 1.32 minutes into the documentary the black background along with white quantitave time reinforces the audiences to keep on watching. Alongside this, this links with Zeitgeist (spirit of the age) as....Furthermore, the use of variety of media platforms techniques have been used in order to engage the audience’s attention. An example of this is the social network Tweeter and the most common broadcasting channel YouTube. Audience’s attention is engaged as they can identify (Blumler and Katz- Uses and gratification) with these networks therefore they continue to watch the documentary in order to see how these social networks have been useful in this specific documentary.

4 questions kony 2012

14mins-17mins

2. How are people represented in the program?

People in this program are represented as being independent. An example of this can be 14.53 in to the program. Audiences can see that the young woman is emotionally damaged from what she has seen, audiences can see this through dialogue: “I have friends that have been living in conflict for their entire life...” This program represents young adult who are actually caring for the outer world and are trying to do something about the viral campaign. The program has used young adults which is beneficial as they can identify (Uses and Gratification -Blumler and Katz) with the specific age and style.  This program represents young teenagers and adults taking part, which connotes that even though they have the representation of being cool they still care for what is happening around the globe.

However, another way people are represented in this ad is being carless. People who are materialistic, have high status in society and are the highest in the socio-economic are portrayed as being helpless. An example of this can consist through voice over at 14.08 seconds into the ad: “No administration, republic and democrat, bush, Obama, Bush… would not do enough because it’s simply not enough important issue on the rate R screen on American screen policy. This connotes that people who have heard from millions of people about what Kony is doing is till represented as an unserious issue. This makes the audiences feel that sympathetic as it may encourage them to help.

Another way people in this program are represented as being affected by the viral.  An example of this can be 14.38 minutes into the program, the young black ethnic lady is crying. This connotes that even though the event is in Uganda people around the globe still care for the people there. This can be seen as identification and the audiences being informed (Uses and Gratification) as they may have cousins, friends or family members there. Also, this connotes that Kony has made people affected by his negative persona. As they have killed innocent people, people in this program are represented as a caring youth who will actually do something about this serious issue. An example of this can consist 16.56 minutes into the ad as people are shouting: “We’ve seen these kids…we’ve heard their cries…this war must end…we will not stop…we will not fear….we will fight war…!” This informs (uses and gratification) the globe that the youth will do anything for this war to stop and will not fear. This connotes that even though Kony has weapons and people to back him up the youth will do enough to help. The audiences can see that even though this incident hurts them there are still a lot of smile on people’s faces.

Finally, the program represents binary opposition (Levi-Strauss). This is because Kony is bad (villain) and the society is right (hero) (character types Vladimir prop). An example of this can consist 17.08 minutes in to the ad, the wide establishing shot connotes that there are thousands of people who want to help other. This represents people as being helpful and supportive.  In contrast, Kony is being represented as the villain; an example of this can consist through people shouting: “we will not fear….we will fight war!” This represents Kony as being a person with no human feelings and is killing innocent people.

3. What sort of tenchology do media institutions use in order to attract the audiences attention.

The media institution has used technology within the programme in order to convey the audience’s interest.  During 14:42 seconds the institution provides the audience with a close up shot of the computer screen and someone making a facebook group encourages people to join the viral campaign of Kony 2012. The reason for the institution using facebook could connote that not only do many people worldwide have access to face book but that it reaches a wider targeted audience of all ages. The use of facebook would make more of an impact because facebook is hugely popular and then many of the users join facebook groups every day. There’s also the fact the e-media platform is getting increasingly popular by the minute so by using this, could connote that the information about Kony 2012 will get across to many people much faster than using another media platform. This also enables the audience to self-identify with these e-media websites as most audiences use them too, whilst also being aware of how making groups can have an impact if seen by people globally. Using social networking sites could also be connoted to be targeting the “younger generation”. This is because younger audiences are able more familiarized with new modernized technology and spends more time using the web. This could then further connote that the institutions are trying to target a wider audience and that even the younger generation can take part and help.

A few seconds later YouTube videos are shown to be posted up a social networking site to show people that people worldwide were getting involved ( “We got creative and we got loud”) in the Viral campaign to bring down Kony.  An example of this is the video conveying the protesting in America which connotes how this topic is being virally campaigned globally. The use of the media institution using YouTube in order to make their campaign travel could connote that not only are the institutions trying to preach to the people about Kony but they want the audience to be able to visualize and see what Kony is also doing to the people. YouTube is a very popular video website and a video is uploaded worldwide every few seconds so the media institution knows that using this site will help target a wider range of audiences.

Moving image is also conveyed as David tells the audience that they wanted to show what “Kony had really done to people like Jacob”. The way that people globally have come to watch not only emphasizes how much of a sensitive topic this is but also connotes that people aren’t fully aware of the impact Kony has done to the people of Uganda. The shots of the moving image are set in low-key lighting in order to convey the horrific atmosphere of watching the Ugandan children cry out in pain. A few seconds after the moving image shop, a lady is conveyed to be crying. This then further connotes how the technology used can help the audience visualize what the victims have to through in Uganda.

The way a Ugandan women is seen to be holding a small portable radio to be informed and education (uses and gratifications) about the news in Uganda connotes that technology is also used in Uganda but that in contrast to the UK, its years behind. This also connotes that these people, in these living conditions also depend on technology as a way of receiving information and that technology is still needed by many people worldwide even if their civilization is crumbling underneath their feet.

Towards the end of the three minutes the male voiceover informs us how they built an Early warning Radio Network to protect villages of Kony’s attacks connotes how strong Kony is getting but also how the Americans have upheld a lot more power in Uganda and have even been able to make their own network. The wide medium shot of map spreadsheet of Uganda highlights all of the places the network reaches which also connotes how technology can be seen as such a powerful tool once everyone gets together and takes action, whilst also connoting that the Americans and Ugandan people are depending on technology as a way to communicate with eachother and to be informed and educated about Kony’s whereabouts.

Overall most of the three minutes are used through close up shots of a computer screen which connotes that the audiences are getting most of their information online.

1. What techniques does this program use to inform the audience of the subject?

Firstly, this program uses a variety of different shots to inform the audiences of the subject. An example of this can consist 16.29 minutes in to the programm and 15.44 minutes into the ad. The wide establishing shot creates a sense of community and civilization which therefore connotes that the people are serious and devasted, therefore, they will do anything to help. This helps the audiences to be informed about the subject as they can see one black ethnic background person standing on the stage, putting his message across therefore this informs the audiences (Uses and Gratification by Blumler and Katz) that thi program will contain some serious action and will be about some sort of viral that has affected millions of people. Another example of a shot used is close ups. and example of this is

3. What sort of tenchology do media institutions use in order to attract the audiences attention.

The media institution has used technology within the programme in order to convey the audience’s interest.  During 14:42 seconds the institution provides the audience with a close up shot of the computer screen and someone making a facebook group encourages people to join the viral campaign of Kony 2012. The reason for the institution using facebook could connote that not only do many people worldwide have access to face book but that it reaches a wider targeted audience of all ages. The use of facebook would make more of an impact because facebook is hugely popular and then many of the users join facebook groups every day. There’s also the fact the e-media platform is getting increasingly popular by the minute so by using this, could connote that the information about Kony 2012 will get across to many people much faster than using another media platform. This also enables the audience to self-identify with these e-media websites as most audiences use them too, whilst also being aware of how making groups can have an impact if seen by people globally. Using social networking sites could also be connoted to be targeting the “younger generation”. This is because younger audiences are able more familiarized with new modernized technology and spends more time using the web. This could then further connote that the institutions are trying to target a wider audience and that even the younger generation can take part and help.

A few seconds later YouTube videos are shown to be posted up a social networking site to show people that people worldwide were getting involved ( “We got creative and we got loud”) in the Viral campaign to bring down Kony.  An example of this is the video conveying the protesting in America which connotes how this topic is being virally campaigned globally. The use of the media institution using YouTube in order to make their campaign travel could connote that not only are the institutions trying to preach to the people about Kony but they want the audience to be able to visualize and see what Kony is also doing to the people. YouTube is a very popular video website and a video is uploaded worldwide every few seconds so the media institution knows that using this site will help target a wider range of audiences.

Moving image is also conveyed as David tells the audience that they wanted to show what “Kony had really done to people like Jacob”. The way that people globally have come to watch not only emphasizes how much of a sensitive topic this is but also connotes that people aren’t fully aware of the impact Kony has done to the people of Uganda. The shots of the moving image are set in low-key lighting in order to convey the horrific atmosphere of watching the Ugandan children cry out in pain. A few seconds after the moving image shop, a lady is conveyed to be crying. This then further connotes how the technology used can help the audience visualize what the victims have to through in Uganda.

The way a Ugandan women is seen to be holding a small portable radio to be informed and education (uses and gratifications) about the news in Uganda connotes that technology is also used in Uganda but that in contrast to the UK, its years behind. This also connotes that these people, in these living conditions also depend on technology as a way of receiving information and that technology is still needed by many people worldwide even if their civilization is crumbling underneath their feet.

Towards the end of the three minutes the male voiceover informs us how they built an Early warning Radio Network to protect villages of Kony’s attacks connotes how strong Kony is getting but also how the Americans have upheld a lot more power in Uganda and have even been able to make their own network. The wide medium shot of map spreadsheet of Uganda highlights all of the places the network reaches which also connotes how technology can be seen as such a powerful tool once everyone gets together and takes action, whilst also connoting that the Americans and Ugandan people are depending on technology as a way to communicate with eachother and to be informed and educated about Kony’s whereabouts.

Overall most of the three minutes are used through close up shots of a computer screen which connotes that the audiences are getting most of their information online.

my target grades

My target grade is: A

My incitive grade is: C

Exam Based:
1. I need to use more theories and names along with dates. Also, I need to revise more media terminology and any new media terminology we have learnt in class. I will do this by using A-level media book and class notes.

Coursework based
2. Finesh my two prints one for vogue and one for empire magazine, along with my trailer.

I will do this by staying till 5 oclock in school.

General
4) I generally want to improve on my media terminology as I want to rememeber key words that I have come across from my exam. Also, I would like to learn upto date example for my case study- Coldplay.

I will do this by using E-media platform and finding out up-to-date information.

the guardian advert three little pigs

7th March wednesday 2012 MR.BUSH-THE GUARDIAN ADVERT 2012
What techniques does the ad use to persuade the audience to consume the Guardian?

1. The type of Mis-en-scene used for this advert persuades the audiences to consume the Gaurdian. An example of this can consist right at the beginning of the advert, where the equilbrium starts (Theory by Vladmir Prop). The setting is in a dark black sitting room, the audience can see this through an established shot. This enables them to see where it's taking place. Along with this the use of black creates engima (Theory by Barthes) which builds up tension for the audiences- as they may want to find outmore. This persuades the audiences to consume The Guardian as the low-key lighting at the beginning of the advert draws in the audiences attention which therefore could connote that The Guardian is for audiences who take it seriously. Another Mis-en-scene which persuades the audiences to consume the guardian is the location and setting. An example of setting can be at the beginning of the advert, the audiences can see that the setting is in a house which could connote that audiences can consume The Guardian anywhere which persuades them to but and maybe escape from the their boring daily life. Also the the setting in a house could also be identification for the audiences (Blumler and Katz-Uses and Gratification) as they recongise the setting. Lighting can also persuade the audiences to consume The Guardian as it influences their mood. An example of this is when the police crew are outside the pigs house and they say through dialgoue: "Little pig...little pig... let us in." This goes well with the low-key lighting as it creates a dramatic contrast between the setting. As the pig is in the dark sitting room and the police force team is outside in the light, this connotes that the pig is in the villian (Binary oppostion-Levi-Strauss). This persuades the audiences to consume The Guardian as it denotates that this Article always has exciting story lines.

On the other hand, the use of text getting typed up on the newspaper in bold black letter attracts the audiences attention. An example of this is 0.09 seconds into the advert, zoom lenses are used for the foucs which denonotess that the subject is moving closer to the audience as if they are reading into it. The Guardian's logo persuades the audiences to consume the newspaper as they can identify with the blue colour which connotes sophistication. This persuades audiences to consume the newspaper as it may target those who are in the upper class society and are more interested in serious news.
Variety of editing has been used in this advert in order to persuade the audiences to consume the guardian. An example of this can be at the start of the advert- the slow non-digetic music with cross-dissolve this edit connotes tension as the first shot enables the sequence to flow smoothly just like a story (identification for the audiences as they can recognise the story of three little pigs. Another edit used is quick cuts, an example of this is when the police break into the pigs house- this type of edit connotes that tension is building up and makes the subject seem more important. Another example of an edit is fade out, an example of this 1.42 second into the advert the story line changes as the edit connotes that time has changed. This links with the newspaper as it reveals that it is not just on the wolfs side but also on the pigs as they blame that the insurance is to blame. Overall, these edits create different affects but the most important effect as it connotes the message that the guardian is not a biased newspaper. This will therefore persuade the audiences to consume the newpaper as it connoting that it is fair.

In addition there is a different shots used to persuade the audiences to consume the guardian. An example a shot is medium over should shot 0.33 seconds into the advert. This shot connotes more than it should. Because firstly it attracts the audiences attention as they are watching the newsreporter with the actors (ady on the sofa) . Another way this advert persuades the audiences to consume the guardian is the the type of media platform being advertised itself. An example is in the same shot, but with the prop 'IPAD' in the womens hand and the news still continuing. This connotes to the audience that technology has developed so much in the past years that print is in decline as it's avaible on both common media platforms- 'Moving image' and 'E-media.' An example of this in the trailer is when audiences around the globe are tweeting. This suggests to the audiences that the guardian is well known. Which persuades them to consume it due to it's publicity.

However, the audiences can see in the middle of the advert that it is about serious topics. An example of this can be the black ethnicity police man as he is annoycing through dialogue soemthing important outside a court. This connotes that the guardian focuses on serious topics such as crime, politics, goverment and worlwide news. Another example can be at the beginning of the advert, the advert has used action codes such as violence which keeps the audiences attention stay in focus and keeps them interested. This persuades the audiences to consume the guardian as those who are intersted in crime and action may consume the guardian for entertainment purposes (Uses and Gratification-Blumler and Katz).
Music and voiceover builds suspense and anchorages the message for the audience which persuades them to consume the guardian. An example of this is when the women is typing and saying through voiceover 'This isn't right the three litlle pigs are the vitims.' This creates....

Finally, the story of this advert is a sense of identification for the audiences (Blumler and Katz-Uses and Gratification). An example of identifiation can be 'The three little pigs' and the 'wolf' itself as this is a primary school child story in which this newspaper has changed it into a realistic story. Which could persuade the audiences to consume the guardian as it shows their creative side aswell. Using humour can also persuade the audiences to consume the guardian, an example can be consist when the wolf is on the bus and is using his enhaler. This connotes that the guardian can is not jut for serious news but for entertainment aswell. Another connotation it may have is that the guardian is not always on the hero's side it is also on the villians side (theory by Propp-character types). as they not biased which persuade the audience to consume this newspaper specifically

4. Audience: On the basis of this ad, who does “The Guardian” brand appeal to?

On the basis of this advertisement “The Guardian” seems to appeal to both patriarchy and matriarchy target audiences. The reason for this is that the film trailer focuses on a sensitive subject that many people are aware of nowadays and effects everyone in the world. However, the use of low-key lighting and action within the film could then connote a more matriarchal edge to the trailer as men stereotypically seem to be more interested in the news and social politics.

“The guardian’s” use of technology within the trailer could connote that the newspaper are also trying to target a younger audience as well as an older audience. The newspaper has always been seen to be seen as quite sophisticated and stereotypically read by higher class society. However, the young actresses/actors  conveyed to be using the emedia lean-forward media connotes that “The gaurdian” isn’t just targeting older audiences but younger audiences because they are keeping up with recent technology. Primary audience being people such as business people and working class and secondary being students or young journalists.

The way the film uses quotes from the newspapers texts not only are used to inform and educate the audience but irony is udrf

2. How is the news represented in the ad?

The newspaper is being represented as being unbiased as it looks at both sides of the argument. An example of this is when the advert shows that the three little pigs are guilty followed by the wolf then. This connotes that the guardian is always unbiased and looks at both point of view. This  therefore persuades the audiences to consume the guardian as they will know there will be some sort of counter argument and if audiences like newspapers which show both sides of the argument then it may persuade them to go out an consume it.

Some may argue that the news is represented as Binary opposition (Levi-Strauss) showing both good and evil sides of the argument. An example of this is when the advert starts of the pig is in a dark room which could connote he is the villain, whereas the wolf is being represented with white colours in the background connotes that he’s innocent this is ironic as in the tale the wolf is at fault. This represents the news again showing both sides of the argument and representing who is the hero and the villain (Prop).   An example of this is through voiceover “the wolf…no way he can blow down the houses he had asthma’ this go against the stereotype of the wolf really the villain in the tale. Also, ‘But the pigs went too far’ this again represents the pigs being the ones at fault. The news is being represented as always having a hero and villain in their new story.

Another way the new is represented is being serious and sophisticated. An example of this is seen through the costume. The policemen are wearing navy blue jeans which connotes honor, strength and respect the police have for the society. It could also connote that they are mocking children’s tale of ‘Three little pig’ and representing it as being a serious topic. Along with this the use of props such as a guard and laser guns connotes how serious the law are. Another example is using action codes, this represents that this newspaper has created a new viral conveying that the pigs are not at fault as the action creates excitement for the audience and makes the advert look more realistic and entertaining for the audiences (Uses and gratification- Blumler and Katz).

Moreover, the news is being represented is being consumed through different platforms.  An example of this is in the middle of the advert as people are using a variety of media platforms such as E-media, print and moving image to participate in this viral. The most consumed and common media platform globally is social network sites. An example of this is in the middle of the advert people are using E-media platform. An example is them tweeting and updating status for the pigs not being at fault and being at fault.  Another media platform used is right at the beginning as the newspaper connotes that it is declining as the cross-dissolve connotes that the moving image sequence they will show is more used these days rather than print. Using evidence from around the globe represents the news and the guardian newspaper as being identified and well known worldwide. 0.44 seconds into the ad different language tweets are typed up this is identified (Uses and gratification-Blumler and Katz) well with some audiences as the specific language spoken they can understand which represents that the issue in this ad can be linked to anyone’s problems e.g. mortgage.  

3. What issues of new technology does this ad raise and what does it tell us about the values of The Guardian?

 The issue of new technology this ad raises is that technology has changed. An example of this is 0.10 seconds into the ad, the audiences focus is on the newspaper as the guardian wants to connote with the use of cross-dissolve that now (Lean-backward media) print is in decline and (lean-forward media) Moving image and E-media platform is the most common platform as it is consumed more. This tells us that the value of the Guardian is increased as it is available on the media platform E-media connoting that the guardian is accessible to people worldwide through Internet and has used convergence of social networks to raise it values more. As social networks are the most common form used in today’s diverse society (as postmodernist society will argue) this increases values for the guardian as it will involve younger generations to read the guardian through E-media instead of purchasing. This will keep audiences interactive as well as today’s generations are more capable of using technology than a pen.

Another issue this ad may raise is that t

What techniques does this trailer use to persuade an audience to see the film? Highlight media terminology. Italicize any examples. Put theorys to media theory in bold.

The trailer 'The Roomate' has used Mis-en-scene in order to persuade the audience to see the film. An example of this is through the natural makeup of the two girls, this helps the audience who are female to identify with them (Theory by Blumler and Katz- Uses and Gratification) as they are young teenagers which persuades them to go and watch the film for self identification. The natural makeup connotes that the girls are naturally beautiful and attract which attracts the male gaze (Laura Mulvey) to go and watch the film. Anxious, worried looking facial expressions have been used in this trailer which creates enigma (Barthes). An example of this is towards the end of the trailer when the Sarah is in the shoulder she is dragged by a mysterious person, here the audiences can see her tensed up face which builds enigma as the audience do not see the villains face which persuades them to go and watch the film as mystery is being created with low-key lighting connoting something negative will happen. Another example of Mis-en-scene used is setting, there are a variety of locations used such as in the bathroom, inside a room and inside a bedroom all of these locations have persuaded the audience to watch the film as all the location have used low-key lighting as it had created a lot of mystery (Barthes) this anchors the films genre of being a horror/ thriller as the audiences who's favorite genre is this they will interested to go and watch the film. One of the most important props used in this trailer is a pin; this has been used towards the middle of the trailer. The audiences will classify this as being the disruption theory Vladimir Propp, as the disruption had made the audiences want to find out more-if the girl had stayed alive or not. So the setting (in the bathroom) is a key aspect used to persuade the audience to go and watch the film in order to find out more. There are many actors used in this trailer and example of this is the two main girls Leighton Meester and Minka Kelly this will persuade male audiences as they will be attracted towards their appearance (male gaze-Laura Mulvey) where as female will look at the two actresses for identification (Uses and gratification By Blumler and Katz) as they may be interested in how they have done their makeup.

In addition, there are a variety of shots used in order to give the audience different effects. An example of a mid-shot is of the of the protagonists friend when she is being dragged by someone the audience yet doesn’t know who. The mid-shot used in this shot lets the audience focus on the facial expressions and the upper body language. The mid-shot also denotates to the audiences how the actress is trying to prevent herself from getting attacked which persuades the audiences as they may like a bit of tension building up. Another type of shot used is an established shot; an example of this is 27 seconds into the trailer. This shot lets the audiences see the location and maybe identify the place (Uses and gratification by Blumler and Katz). The shot includes a red car panning from left to right, the exotic location may persuade the audience to see the film as they may have never seen this location before so therefore it persuades them to go and watch the film. Another example that goes well with this shot is the tall buildings in America which then persuades the audience to go and watch the film as they can identify with the locations.

Besides this a variety of lighting techniques have been used to persuade the audiences to watch the trailer. An example is at the start of the trailer when the dorm mates are introduced. This is in high key lighting as the moods of the characters are happy, along with this the start of the trailer when the audiences have not come across the disruption yet (Theory by Todorov). In contrast low key lighting has been used in specific times, an example of this is when the protagonist friend is being pulled this influences the audience’s mood as it creates mystery (Barthes) due to the audience not knowing who is dragging her.

The non-diegetic sound is soundbridged over the shots. When there is high key lighting during the equlibruim (Torodovs theory)  the sound seems  more happy and there are less voiceovers. Whereas towards the disruption the voice overs become louder and the non-diegetic sound paces a little to create suspense. An example of the soundbridged shot is when our protagonist is checking into the university. From there the music gets louder and the voiceovers become much more subliminal. However, although lots of non-diegetic music is used, there seems to be lots of diegetic real life sounds used within the trailer. Examples of this include the: the tower clock (at the beginning of the trailer), the sound of the bicycle and shuffling of characters movement. This not only creates a sense of realism but creates a more distinct sound as we come closer to the disruption.  Repeating of sound movement is also used.  An example of this is the shuffling of footsteps that are held in both (narrative structure) equilibrium and disruption. The distinct link connotes that these movements happen in both parts of the story but that one is good and one is bad. This then connotes Strauss’s theory of binary opposition.

checkpoint questions

1.London Marathon is filmed as a documentary this is because as it recordsw a major event which can be shown in twenty years time as it's an special event. Event documentaries are used for the London Marathan so that it will attract the audiences attention when they watch it over a long period of time which will enable them to stay focused as the voiceover will attract the audiences interest.

2. Big brother is fly-on-the-wall as it goes into detail of people life and is shows reality.

3. The actuality film is a non-fiction film genre that like the documentary film uses footage of real events, places, and things, yet unlike the documentary is not structured into a larger argument, picture of the phenomenon or coherent whole.

4.Lifestyle programmes generally seen as aspirational this is because the topics are explored in a superficial way as it in goes in deoth. Also it focuses on practise objectives and ususally contain hybrid genre.

https://docs.google.com/present/edit?id=0AVBRgI37UHgiZHE2ZndmNF80M2Y0eHNncHI4